100% real Kraft cheese!

Okay, I found them there, I was hungry, and I ate them. But I promise I won't do it again... Ritz crackers featuring real Kraft cheese? What's fancy about it!? Do people actually recognize Kraft as a cheese brand? Is that because of the "Kraft Dinner"? I'm speechless... So here is the fairy tale: At Christie Brown & Co. (the guys who make the Ritz) one day somebody found out that cheese goes well with crackers, so they decided to feature the world famous Kraft cheese for their snacks. At Kraft they were very happy to be chosen for their ancient tradition in cheese making, and to return the favor they started some catchy promotion of the Ritz crackers on their website: "For a fun and easy solution to after-school snacking, try new Ritz Bits Sandwiches Cheese Explosion Crackers. These mini delights are made with 100% real Kraft Cheese sandwiched between two bite-sized cheese-flavored crackers. With double the cheesy appeal, these cracker sandwiches pack a huge flavor punch."

The reality? Reading the back of the bag you can see that Christie Brown & Co. is just a division of Kraft, and the funny thing is that Kraft is owned by Altria, and "Altria" is just the new name of Philip Morris.